The online marketing world is a wonderfully vibrant and innovative space. Ideas and innovations bubble up constantly and are accepted or rejected as companies’ online marketing needs — particularly search and SEO — evolve

The search marketing industry lost one of its brilliant minds last week when Warren “Ted” Ulle, but better known throughout the industry by his nickname “tedster”, passed away. Ted was a long time administrator at WebmasterWorld

Companies eager to meet the digital information needs of customers are faced with the challenge of creating content on a regular basis and with few additional resources. Customers expect useful information that is easy to find, consume and share, but how can resource strapped marketers meet those expectations? On the content marketing maturity journey , the transition from creating very little content makes way for the practice of “more” content, followed by more + meaningful content.

If your revenue generated through traffic monetization has decreased during the last few years, then you are probably using the same basic traffic monetization solutions that you were using back when you first started working on the ‘net.

There is a clear disconnect between the kind of content brands create versus what users actually consume. Here’s how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age

I just can’t get over how ugly and unattractive some of the Google search results have come with the addition of the expanded local carousel. I thought maybe I was the only one who felt it was ugly but no, many do. The reactions on Twitter, via email and now on the forums…

There are reports in WebmasterWorld and Google AdSense Help forums of huge drops in the CTR and earnings for Google AdSense publishers on July 1st. The responses from official Googlers, at least coming second hand from publishers..

Posted by russvirante This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

How can you ensure a positive ROI from social media marketing activity with the complexities of resources and related responsibilities? The following steps will help you to solve the social media marketing assignment challenge.

Couple solid authorship with good semantic markup best practices and you will achieve solid rankings.