Marin Software, provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today released a report showcasing the rise of Google Product Listing Ads. Report findings show Product Listing Ads click-through-rates have increased each month since February 2013 and reached record levels in July 2013 – 21% higher than the click-through-rate of text […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada

Big changes are coming to Bing’s shopping results. Bing announced it is integrating shopping information directly into the main search results to show users product features, specifications, reviews, and related products.

It looks like Chrome’s New Tab Page (NTP) may be available to everyone soon. While an experimental version was launched last December to a small selection of users, Chrome announced yesterday that they are continuing to test the new feature, and extending the number of beta users

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Content on 99% of websites is delivered using text.

Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers. According to the study, over one billion products were being promoted through PLAs as of May 2013. PLA impression share, when compared to text ads, has slowed…

It’s always interesting to contemplate how global events affect us, even in our own back yards — and turbulent times have definitely impacted online marketing budgets. An analysis of several hundred clients with online marketing initiatives spanning over 100 regions around the world… Please visit Search Engine Land for the full article.

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A couple of months ago, I went on a little rant.

Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February.