The moving parts within a marketing organization often get tied up in the mastery and performance of specific tactics like content creation, search engine optimization and social media marketing. Not seeing the forest for the trees can cause some blindness towards the bigger picture. Before a business decides how, why and what to optimize, socialize and publicize, it’s important to take a step back and ask this essential marketing question, “What are we trying to do?”  The answer is usually pretty obvious: “We’re trying to get more people to buy what we’re selling!” That’s the big picture for most companies, but practical online marketing objectives will be unique to each company’s individual situation

Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts.

The Google Ads Google+ account and Jon Diorio from the Google AdWords team announced a new small but useful feature available in the Google AdWords console for advertisers. Now you can control the time aggregation on AdWords charts to show data by day, week, month…

The patents show images of a Google Glass-style headset, which would keep track of users’ eye movements to create a “gazing log” for advertisers and a sensor that keeps track of pupil dilation in order to judge the effectiveness of ad campaigns.

A Google Business Help thread has one business owner complaining that someone else registered his business listing within Google Places and he has no access to make changes…

Last month I made some classic mistakes when I reported the 10 day panda update and learned how important it is to our community that we always back up our assertions with claims and not forget the difference between causality and correlation.

Posted by Dr-Pete The morning of July 19th there was a major Google update, and no one is talking about it.

Don’t you hate it when you read a post from a thread on a social network, like Google+ and it is written in a language you don’t understand…

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

Here is a recap of what happened in the search forums today…