Today, I’d like to address an increasingly significant and treacherous topic for global marketers, a topic which I believe is insufficiently discussed — vendor management. The issues surrounding vendor management are principally related to cost, quality and control

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.

Will the day come that Google can successfully respond when you tell it something like, “Book me a trip to Washington, DC” — walking you through all the queries and answers needed to complete such a complex request?

What does Jay Z’s new album have to do with paid search? Two things: It brought light to how much songs can influence search behavior, and it provides a reminder that being mindful of search trends can create revenue opportunities for brands

Posted by Dr-Pete Last week, Google launched its latest feature, the ” In-depth articles ” block. Like News results or local packs, in-depth articles are a rich SERP element that sits in the left-hand column but doesn’t count as a standard, organic result

Google updated their content guidelines for links recently causing a bit of buzz amongst the SEO community, mostly from those looking for clarification. I’ll get to that shortly, but something else popped up that’s worth debunking.

Social media marketing is still critically important to a thriving online presence.

Speech translation is a trend that’s been going on for a couple of years now. Google’s been at it, as well as Bing. Today, Facebook entered the game as well

Today on Google worldwide you will see a scientific looking logo with a cat on it, over a yellow background making up the Google Doodle today. It is to celebrate the life and accomplishments of Austrian quantum physicist…