All advertisers recognize the value of PPC listings. But savvy advertisers go beyond the basic call to action and link to a landing page, making use of extensions that enhance the overall utility and attractiveness of ads in multiple ways. Extensions allow advertisers to include additional business…

Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here’s an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.

Google is giving Glass a taste of universal search results. The latest software update for Google Glass is out, and this one offers a significant expansion of the device’s search capabilities. Google sends out one major software update to Glass owners each month

Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in to the account it was easy to see why this report will be very valuable to marketers

Creating original and compelling content is paramount to your success as a marketer. Getting your customers involved in this process is great for engagement, product improvement, product development and your overall reputation as a brand.

Posted by simonpenson This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc

Bloggers can sign into their respective platforms using their Google+ accounts, automatically tying their accounts together without going through the usual authorship hoops. And you can now embed Google+ posts on your blogging platform of choice.

After being told its antitrust concessions were insufficient, Google has increased its concessions to avoid a possible $5 billion fine from the European Commission in its ongoing antitrust review. The EC didn’t reveal the latest concessions offer.

On Friday, Danny Sullivan reported at Search Engine Land that Google is planning to give webmasters a year worth of top search query data within webmaster tools. Currently, Google only provides 90 days worth of this data…