Archive for October, 2013

How a WordPress Child Theme May Save Your Business Some Day by @nikolicdragan

2013/10/24

Imagine tweaking your WordPress theme for hours, aligning those images, increasing line height so text is easier to read, setting that call-to-action button color, making featured images bigger… Weeks later you see there’s an update for your theme. You hit that Update button and BAM, your site’s a soup

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Halloween Inspired SEO Tricks to Keep Spiders at Bay

2013/10/24

This Halloween, learn how to keep those pesky spiders from crawling around your website with a variety of spooky (and scary) tricks and treats from Covario’s P.J. Fusco.

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Leap Motion and the Future of Gestural Search

2013/10/24

When the Leap Motion Controller debuted, response was lukewarm at best. But there’s little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature

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Customer Empathy Plus Brand Leadership FTW at Social Brand Forum

2013/10/24

“Win More, Suck Less – How to Optimize Your Social, Search, & Content Marketing” That’s the title of a presentation I’ll be giving today in Coralville, Iowa at Social Brand Forum  a conference run by Nick Westergaard. Other speakers include Jay Baer, Gini Dietrich, DJ Waldow, Marcus Sheridan, Laura Fitton and more.

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Google Says: Use AdWords Ad Extensions, Or Else

2013/10/24

Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords

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No Wizardry Needed! The Ultimate Guide for Monetizing your Blog by @DholakiyaPratik

2013/10/24

Bloggers have only three reasons to blog: make money from your blog; communicate for passion, or both. A few things are a must for bloggers to do even before flirting with the idea of monetization: invest in a hosting account, setup the blog properly, and start generating quality, niche-dominating content. Apart from that, there’s the […] Author information Pratik Dholakiya Co-Founder & VP of Marketing at E2M Solutions Pratik Dholakiya is the Co-Founder & VP of Marketing of an internet marketing company, E2M Solutions & a creative design agency, OnlyDesign.org.

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New AdMob Developers Not Linking AdSense Accounts

2013/10/24

Google posted a notice in the Google AdSense Help forums that those developers new to AdMob with unapproved AdSense accounts will currently not be able to link the two together. Google is working on a fix for this but didn’t give an estimate time of release…

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Google Releases An Update To The AdWords Ad Rank Algorithm by @mattsouthern

2013/10/24

Google quietly released an update to their AdWords Ad Rank algorithm yesterday with the most notable change being the inclusion of ad extensions as a factor in their ad positioning decisions. Google announced this update yesterday in a blog post that details the change was made to take into account some of the new features they […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada.

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Western Union Declines 5% Of Google AdSense Payments This Month

2013/10/24

One of the payment methods that Google offers their AdSense publishers is via Western Union. Well, this month…

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