Still in beta, Marin is offering “PositionLock” technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the br

Today’s Google logo remembers salsa singer Celia Cruz on what would have been the artist’s 88th birthday. Cruz began her career singing lead vocals for the famous Cuban orchestra Sonora Matancera in 1950. Born in Havanna, Cuba, Cruz and her husband Pedro Knight became a citizen of the..

Facebook users are relentlessly bombarded with advertising.

Google announced quietly on their Google+ channel that they launched some new features for those who manage a lot of video ads within Google AdWords…

Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here’s how you PPC data can help guide your SEO strategies, and other actionable next steps

Google is yet again experimenting with the snippet display in the search results.

Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you’ll want to understand.

We often quote the famouse words of great philosophers, artists, and politicians. But what would Shakespeare, FDR, Bacon, Marx, and others have said if they lived in the era of online marketing, Google, Twitter, and Facebook

Ubiquitous internet connectivity and information overload have changed the landscape of brand and customer communications forever. For stats fans, that translates to 10 billion connected devices now and 90% of the world’s data  was created in the past 2 years.

Taking over existing AdWords accounts is a bit of an art. Having worked with AdWords for the past 5 years, I tend to favor taking over existing AdWords accounts, in fact I would say successfully taking over existing AdWords accounts is one of my niche areas. Clients who are new to AdWords need to have […] Author information Andrew Lolk Co-Founder at White Shark Media at White Shark Media Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy