Google+ announced upcoming updates to its terms of service agreement that clarified how a user’s name and profile photo could show up in advertisements for a business that the person had previously endorsed in some way.

The talk of the SEO town these days, outside of Penguins, is all about the Hummingbird. To be honest…

If you work in the B2B marketing world, content is one of the most important tools you have to create awareness, nurture and convert prospects to customers. For proof, look no further than the recent CMI & MarketingProfs industry survey  for 2014 that reports 93% of B2B marketers use content marketing.

The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here’s a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier.

Google’s Search By Image feature is currently not functioning for many searchers. The search by image feature allows a searcher to take an image from their computer or plug in an image source URL into Google Images and Google will return related images, with web pages that may have more… Please visit Search Engine Land for the full article

I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words. The truth is that search is heading in a direction that most of us could not have foreseen… a […] Please visit Search Engine Land for the full article.

There are many in the SEO community that get very frustrated with Google, and one of the reasons for this is simple: there is a communications gap.

What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community, a socialized brand; and optimizing an experience for those who are mobile and content hungry.

As you go through an audit of your company’s current demand generation status, here are some tips and questions to ask about your target audience and messaging; website/homepage; blog; social presence; and lead captures/call to action.

Posted by PinpointDesigns This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.