Archive for October, 2013

What Is SEO Now that Everything Is (Not Provided)?

2013/10/07

Posted by Ruth_Burr Google’s recent announcement that it will be obfuscating all keyword referral data going forward has created yet another occasion for (and perhaps the first occasion that really deserves) that age-old cry, “is SEO dead?” My response to the “is SEO dead” question is always the same: T he Internet isn’t going away, and neither is selling stuff. It’s a pretty safe bet that online marketing is here to stay, and as long as search engines drive traffic to websites, marketers should be thinking about how to get the best audience and the most sales from that traffic.

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Daily Search Forum Recap: October 7, 2013

2013/10/07

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Penguin 2…

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Yahoo Releases New Seach Experience For iOS Devices

2013/10/07

Yahoo rolled out a newly designed search experience for iOS users today.

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SearchCap: The Day In Search, October 7, 2013

2013/10/07

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live The fifth confirmed release of Google’s “Penguin” spam fighting algorithm… Please visit Search Engine Land for the full article.

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Google Adds Local Availability, Local Storefront for Product Listing Ads

2013/10/07

Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These ads will tell customers when a product is available for purchase in a local physical store.

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New Disconnect Tool Enables Private Searches Without Logging Out Of Online Accounts

2013/10/07

Online security software provider Disconnect launched their latest search tool, Disconnect Search this week. According to the announcement, Disconnect Search allows users to perform private searches on sites like Google, Yahoo and Bing via their address bar or omnibox, “without having to..

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Study Reports Majority of Marketers Spend Less Than 10% on Paid Social by @wonderwall7

2013/10/07

A new study reported by eMarketer and administered by media software company STRATA reports that 92% of marketers polled only spend up to 10% of their total marketing budget on paid social media:

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Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of Retailers

2013/10/07

Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing Ads, which will be referred to simply “Local PLAs” in this article, are currently… Please visit Search Engine Land for the full article

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Interview From #SESSF: Andrew Lolk of White Shark Media Talks Enhanced Campaigns by @johnrampton

2013/10/07

In an interview conducted at SES 2013 in San Francisco, Andrew Lolk of White Shark Media leads a discussion of enhanced campaigns that ventures into mobile territory as well. Andrew is a passionate AdWords expert and inbound marketing aficionado. I began the interview by asking Andrew about the state of enhanced campaigns in today’s marketing landscape.

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Google’s Matt Cutts: No PageRank Update Before 2014

2013/10/07

It is now over 8 months since the last Google Toolbar PageRank update, which happened on February 4, 2013. At the six month point, Google told us a “no comment” on why there has not been a PageRank update…

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