Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn’t new, but this new program includes a discount bundle with some enhanced features.

Google Webmaster Tools is a powerful suite of free tools that allow you to keep track of your website or blog – but casual users risk missing out on some of the best ways to use the platform. Here are some little-known or often-missed methods of tweaking Google Webmaster Tools to suit your needs, starting […] Author information Rob Henry This post was written by Rob Henry, Director of Online Presence , which specialises in SEO, Web Design and Social Media Marketing. Twitter Google+ The post Making the Most of Google Webmaster Tools by @onlinepresence appeared first on Search Engine Journal

For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search. With that, BrightEdge has been helping customers track performance at the page level with several new tools

With a more emphasis on social networks than ever before, getting links from the right kind of people and websites has never been more important. The number of Google+ followers, Twitter followers, and Facebook Likes are becoming more and more important in the marketing world, helping to increase both exposure for and trust in your […] Author information Barrie Smith Barrie Smith is a Link Building guru at Receptional Ltd and has over 8 years of experience in Digital Marketing

Attend SMX Social Media Marketing for cutting-edge tactics to capitalize on opportunities and overcome the challenges of social media. Whether you are responsible for buying social media advertising, managing communities or customer service, you’ll get the techniques and best practices you need to..

Late Friday afternoon, Google’s Matt Cutts announced on Twitter that they unleashed Penguin 2.1. In short, Matt Cutts, Google’s head of search spam, said it impacted about 1% of search queries. Looking at the hundreds of comments on our quick post from Friday and looking at the threads out there in the webmaster and SEO communities, it seems like many many webmasters were impacted by this update.

On Thursday, Google released yet another algorithm update, no – not the Penguin update, but an algorithm to combat mugshot web sites from showing up highly in their search results. In February, Jonathan Hochman wrote a story here named Why Google Should Crack Down Harder On The Mugshot…

Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of “(not provided)” keywords and the arrival of the Google Hummingbird algorithm.

In an interview conducted at Affiliate Summit East 2013 in Philadelphia, Jessica Hill from 99 Designs discusses the impact that content marketing and guest blogging can have on your online business.

Sitemaps help ensure your site is fully indexed by feeding your content to search engines – be it a standard XML, or for images, video, news, or mobile. Here’s a walk-through of the initial first steps of how to create and submit your sitemaps.