Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online applications by simply using hand gestures.
Master paid, earned, and owned social media. Attend Search Engine Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking.
Facebook’s Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search allows users to search for not just the usual people and places, but also to search posts, status updates, check-ins, and comments.
Facebook’s Page Insights has just had a major makeover.
Bing has announced Pinterest boards can be accessed right from its image search results, Now users can find more interesting content in the image results, and businesses and organizations can have another way for their brand to be found.
The problem every admits – people search on one device and may very well likely end up converting on a different device.
Gone are the days when the Key Performance Indicators (KPI’s) were limited to just measuring the number of “hits” on a website. Web analytics and the Key Performance Indicators have evolved over the years, and digital marketing has become more accessible with tools like the Google Analytics, Omniture, and other CMS systems
There is an interesting conversion going on at WebmasterWorld of a webmaster who wants to change the vertical his site is in but is failing to convince Google the site has changed directions. His site is 16 years old and was established as the authority in his vertical…
UK-based MathSight attempted to analyze Google’s Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site.
Recently, I’ve been helping more companies in the local vertical; and for many of them, the ultimate goal of buying search ads is to get a phone call from a new prospect.