Archive for December, 2013

Today’s Content Marketing Tactic: Create Persuasive Copy That Drives Conversion by @resultfirst

2013/12/26

While using a gadget by a popular brand… have you ever wondered what makes it sell? Beyond the smart aesthetics, cool functionality and savvy branding, is there something else that is essential to the company’s success

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Google: Sitemaps Do Not Guarantee Indexing

2013/12/26

This is likely obvious to most the readers here but it is simple, submitting an XML sitemap to Google does not mean the pages in that sitemap will be fully indexed…

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Daily Blogging is Broke Blogging by @jeremy_page

2013/12/26

We live in a world where most bloggers are broke and frustrated, but it does not have to be that way.

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Where Search Optimization Fits in The Future of Digital Marketing

2013/12/26

Clever lighting at Google As long as useful answers can be found on search engines, optimizing content for search discovery will remain a key to online success.

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INFOGRAPHIC: The State of Social Business by @wonderwall7

2013/12/26

According to this new infographic from Brian Solis, the state of social business is a relatively positive one. Some of the key statistics include: 78% of companies have a dedicated social media team, an increase of 11% since last year

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AdWords Bid Management And Account Structure Mistakes To Avoid

2013/12/26

On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for his WebmasterRadio.fm show, Marketing Nirvana. He asked for my thoughts on AdWords now that I’m a user rather than someone building it, and I thought that… Please visit Search Engine Land for the full article.

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Rap Genius’ Link Scheme Goes Public Leading To Google Penalty

2013/12/26

John Marbach outed Rap Genius for masking a link building scheme as an affiliate program. Right before Christmas, Matt Cutts posted first on Hacker News and then on Twitter that Google is looking into it.

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2013 Web Analytics Year in Review

2013/12/26

Google Analytics changes included several improvements to the user interface, the introduction of several real-time reports, new APIs and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports.

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Checking In: Our Top Local Search Columns Of 2013

2013/12/26

As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google’s Knowledge Graph Carousel for local search results,… Please visit Search Engine Land for the full article

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Google Hummingbird Friendly Content Marketing Tips by @tommy_landry

2013/12/26

The Google Hummingbird algorithm rebuild has been a hot topic of late.

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