Image Source: Mapbox/Flickr Despite all the controversy, there a number of marketing analysts who believe that Google Glass, along with most wearable tech, is going to be a bust. While it’s way too early in the game to determine the success or failure of Google’s ambitious project, the world of professional sports is willing to […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music

As retargeting becomes more widely used and better understood, its reputation is improving. Marketers are learning to avoid creeping people out through better targeting and less intrusive messaging. Early adopters now have a year or two (or more) of experience to share, which is exactly what I..

Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site’s search rankings, and how to fix duplication issues.

With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won’t. The majority of Google is secure search, Yahoo yesterday defaulted all searches..

Sponsored by Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Leading search marketing conference, SMX West, is returning to San Jose, California on March 11-13 at the San Jose McEnery Convention Center. With more than one hundred world-class speakers, combined with cutting edge workshops, SMX West is a must-attend event for all marketers looking to […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional.

Sponsored by Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Leading search marketing conference, SMX West, is returning to San Jose, California on March 11-13 at the San Jose McEnery Convention Center

Competitive intelligence has always been important, particularly in retail sales. Years ago, it was done by checking out your rival’s window display, or maybe sending a friend around to see what they were up to. Of course, e-commerce changes all that… or does it

By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits.

Google Shopping’s latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally.