Archive for January, 2014

Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares

2014/01/22

Do you know what your employees are saying about you and your company online?

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Google Webmaster Tools Crawl Errors Reports Now Showing Errors On Final Redirect URL

2014/01/22

Google’s John Mueller announced on the Google Webmaster blog this morning that the Google Webmaster Tools team has updated the crawl errors report to show errors on the final URL of the redirect, as opposed to the origin URL of the redirect. What this means is that Google is now showing the…

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How Algorithm Updates Shape the Role of an SEO

2014/01/22

It isn’t difficult to look back at recent algorithm updates from Google and evaluate how each one has altered the role of an SEO. In the simplest sense, Panda forced us to become better writers and researchers

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5 Critical Factors for Optimized Mobile PPC Targeting

2014/01/22

Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren’t yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road.

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iBeacon: Goodbye Showrooming, Hello In-Store Purchase

2014/01/22

Apple’s iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here’s how retailers and brands can develop a strategy to benefit from this technology.

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Social Media Marketing: Should You Hire an Agency or Keep it In-House? by @jaysondemers

2014/01/22

Having a presence on top social media sites has become a necessity, as opposed to a luxury, for businesses in most industries. In addition to simply generating leads, social networks keep businesses connected with their audience and help nurture relationships. When launching a social media marketing campaign, there are two main paths to choose when […] Author information Jayson DeMers Jayson DeMers is the founder & CEO of AudienceBloom , a Seattle-based content marketing & social media agency

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Google Camera Strap

2014/01/22

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Bing’s Duane Forrester On Keyword In Domain Name

2014/01/22

Duane Forrester, Bing’s version of Matt Cutts (on some level), posted this long blog post on the importance of keywords in domain names on rankings. In short…

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New Google AdSense Arrows: Square Backgrounds With Thin Arrow

2014/01/22

A WebmasterWorld thread is chatting about a new Google AdSense test where the arrows in the AdSense units are once again changing. I was able to find a picture of this in action on my own personal blog…

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Daily Search Forum Recap: January 21, 2014

2014/01/21

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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