SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research MathSight uncovered last year on Penguin 2.0, and expands on the idea that it’s centered on low-qualit

On Christmas, Google delivered a virtual lump of coal by hitting the site that lets users annotate lyrics and other primary sources with a dreaded “manual action.” This involved manipulating search results to suppress results from Rap Genius, thus putting the site’s content on the fifth or sixth page of relevant results, even those that […] Author information Patrick Ahler Patrick Ahler is an experienced digital marketer with a passion for search & performance marketing. Patrick lives in tropical Hawaii and when he’s not making waves, he’s riding them. Twitter Google+ LinkedIn The post How to Not be a Rap Genius in 2014 by @patrickahler appeared first on Search Engine Journal .

Today’s Google logo marks Martin Luther King, Jr. Day, a federal holiday recognizing the civil rights leader.

I first came across the Flesch Reading Ease Test thanks to a combination of pride and annoyance. Messing around with Yoast’s WordPress plugin, I was confronted by the following message: “The copy scores 68.9 in the Flesch Reading Ease test, which is considered OK to read.” “OK to read?” I thought, “How dare you?” So, […] Author information Holly Hartzenberg Co-Founder at To Your Heart’s Content Holly is the co-founder of To Your Heart’s Content, a team of slicker-than-your-average digital copywriters

As Senior Manager, Content Marketing & Social Media at LinkedIn,  Jason Miller  is responsible for leading the content and social media marketing efforts for LinkedIn Marketing Solutions. (Disclosure: LinkedIn is a TopRank client) Not only is Jason an avid fan of 80′s rock and roll, but he’s a marketing rockstar by any definition – with a digital marketing “catalog” that would make any marketer envious.

Posted by tallen1985 For many years we used content above the fold as a gateway for users to access pretty much anywhere on our sites.

One of the biggest challenges for content marketers and creators is idea generation. If you’re feeling stuck or creating content has become a chore, here are nine different strategies to quickly discover, develop, and test content ideas

Just like every region in the world, China users have very specific online browsing habits. Ignoring these idiosyncrasies be very costly, particularly if you are running an online store. Adapting your company’s strategy to your target market’s behavior is imperative to succeeded online

Until recently, Google’s definition of a widget link scheme was pretty broad. However, Google has gotten a lot more specific in an update to its Link Schemes page to clarify what types of links in widgets violate its webmaster guidelines.

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content