By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies.

Good UX design means you must understand the user’s desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks.

Editor Note: Some of the conferences listed below do advertise on SEJ, but we weren’t paid or perked to write this post.  One of the best ways to sink your teeth into what’s new in digital marketing is to attend conferences.  The value of new content, the networking and the presented material usually makes the […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence.

When you think of your brand’s online voice, what comes to mind?

Time is quickly running out to enter your nominations for the European Search Awards. The deadline is January 17 for individuals, agencies, or organizations hoping to have their outstanding search achievements in Europe honored during RIMC 2014.

Hundreds of thousands of Yahoo users in European countries may have been infected with malware injected into advertising hosted on Yahoo websites. The ads were served in iframes by Yahoo’s advertising service, and were hosted on external sites.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Today on Google.com is a special Doodle, aka logo, for Zora Neale Hurston. Zora Neale Hurston is considered one of the pre-eminent writers of 20th African-American literature. Here is the Doodle: She was born today on January 7, 1891..

Posted by ajfried This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.