Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads from McDonald’s and Cadillac resulted in the highest number of online searches within minutes of each brands’ spots being aired.
Google is continuing their attack on international spam, taking down two Polish link networks.
There might be some confusion as to what the differences are between online, inbound, social media, and content marketing. Let me tell you briefly what these four marketing efforts are not, then I will let a “friend” explain what they are and illustrate how they are related. Online marketing is not being a sleazy dude who tries […] Author information Bill Belew CEO at BillBelew.com Professor, Speaker, Author, all-around old man.
“The best place to launch your startup, raise money and learn about starting a company.” So goes the tagline for Jason Calacanis’ Launch Festival in San Francisco, which kicked off yesterday. The annual 3-day startup competition showcased all walks of entrepreneurial life: tech founders seeking funding and airtime while vying for attention from VCs, angel […] Author information Jenise Uehara Henrikson CEO at Alpha Brand Media Jenise is CEO of Alpha Brand Media, publisher of Search Engine Journal. ABM is a digital media publishing company that leverages its expertise in social media and SEO to promote its own network of blogs and websites.
Yesterday, Matt Cutts, Google’s head spam fighter, announced on Twitter that Google has targeted two link networks that are popular in Poland and used often by Polish SEOs and webmasters…
Just like you, I read all of those blog posts about how to get more Twitter followers. And while these articles all contain great, actionable advice, I definitely acquired a lot of my Twitter followers by accident.
The contents of the following column are based on real circumstances. Certain elements have been changed to respect the privacy of each site. Imagine there are two websites
This is the inaugural post for a monthly column (by me!) highlighting upcoming public engagements by our SEJ writers and editorial team. Many of our contributors are regular speakers on the conference circuit, host Twitter Chats, Google Hangouts and/or webinars
Quixey, which describes itself as a search engine for apps rather than an alternative app store, has announced deeper “functional search” within apps. Previously, Quixey allowed app discovery by keyword or category, delivering users to the “front door” of relevant apps. Now,…
Executing an industry awards program will earn high-quality links and a whole lot more. Here’s a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill.