The New York Times published a report last Friday dissecting the benefits of Google+; they believe Google benefits more than its users do, but also highlighted two major brands using the network to enhance their SEO efforts. Reporter Claire Cain Miller starts off by making a case that even though Google+ isn’t much of a competitor […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional.

Google began testing Shopping campaigns with a limited set of advertisers last year with the aim of streamlining the often cumbersome task of Product Listing Ad management. Today, after just over a 3-month beta period, Google is rolling out Shopping campaigns to all users globally

Companies which operate under the business-to-business structure haven’t been quite so quick to embrace social media marketing as B2C companies have.  However, there are an increasing number of indicators that B2B companies can properly employ social media to their advantage in a very real way.  As an illustration of this point, let’s explore five different […] Author information Adam Torkildson PR Director at Disruptive Advertising Adam is the PR Director at Disruptive Advertising. He writes on Marketing, PR, PPC, Native Advertising and how these all interact with each other on sites like Forbes, SocialMediaToday, SEJ, Examiner and others

On February 6, 2014, Google did their third refresh to the Page Layout algorithm. I am happy to report that some webmasters who were initially hit by either the first or second implementations of the Page Layout algorithm have reported recoveries on February 6th.

Everyone knows that particular feeling of dread that accompanies a lull in conversation at a party, networking event or even a job interview. You’ve already covered the usual small talk and then – oof – you hit a dead end. What now

SEO entails bridging the gap between the technical needs of search engines and human needs for content.

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter),… Please visit Search Engine Land for the full article.

When we discuss local SEO, most conversations revolve around online marketing strategies and recommendations – fix title tags, include keywords, claim g+ locations, citations, link signals, and reviews. This obviously makes sense since these are the ranking factors that drive local SEO visibility.

Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let’s focus on three simple tactics which can drive quick wins.

As the head of a 78-member strong paid search agency, I tend to think a lot about how to retain clients. In fact, every single consultant must and should be thinking about the magical number that is your churn rate. It is much cheaper to keep your existing clients than to chase new clients.