Posted by randfish When we take a data- and profit-driven approach to marketing, we can get so caught up in maximizing returns that we forget we’re dealing with people, treating our customers as simple transactions. If we’re looking for loyalty, we need to change that approach

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets Bing Ads announced today that it will complete roll out of sitelink extensions on… Please visit Search Engine Land for the full article

There is a tremendous amount of chatter going on about Google updating over the past couple days or so at WebmasterWorld. On February 6th we had the Page Layout algorithm update but that didn’t cause much of a fuss in the SEO forums. But something over the past couple days is..

Attend sessions on internet and search engine marketing from Google, Covario, Page One Power and Stone Temple Consulting.

Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run..

An update has been made to the technical guidelines section of Google’s Webmaster Guidelines that specifically states site owners should not block the Google ads destination URL with the robots.txt file. The new text reads: Make efforts to ensure that a robots.txt file does not block a destination URL for a Google Ad product

The task of encapsulating what you stand for via the perfect marketing message is a daunting challenge.

Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery.

Pages with infinite scroll are often appreciated by users but not so much by Googlebot, as Google themselves points out in a post published this morning on their official Webmaster Central blog.