Mobile app discovery continues to be a challenge for most developers. Quixey (across platforms) and Google (on Android) are trying to address that challenge by indexing deep links within apps. For its part, Apple appears to be trying to broaden App Store search with related keywords
Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right.
The truth is, for an experienced SEO, this video sheds nothing new about the question on determining if your site was hit by an algorithm or not…
If we’ve learned anything from Snapchat, it’s this—people love sharing photos, and will stop at nothing (including personal privacy) to do so. With the hype of ephemeral messaging continuing to climb, it seems like it’s the next big trend in the app world, but what does that mean for users
The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more
When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups.
As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match types, campaign settings, and landing pages. As display advertising has improved over the years (and search network CPC’s have risen dramatically in certain verticals), I now understand the need for […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency.
On Google.com in the US today, Google has a logo honoring the life and contributions of Dorothy Irene Height. She would be 102 today, born onMarch 24, 1912 in Richmond, Virginia and passing away only about four years ago on April 20, 2010 at the age of 98 in Washington, D.C…
Larry Page, co-founder and CEO of Google, sat down with Charlie Rose last week at TED 2014 to give an in depth interview about what Google has planned for the future. Here are some of the highlights