Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts.

Time is running out! Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and..

Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here’s a framework to help make your agency or work more integrated.

The hashtag: what an incredible invention. Many people credit Twitter with its origination, but that isn’t true.

Both Google and Bing are generous when it comes to offering advice to SEOs and search marketers. Google’s Webmaster Tools section offers tons of helpful information, such as how to create Google-friendly sites, how to utilize Rich snippets (microdata, microformats, and RDFa) – even a… Please visit Search Engine Land for the full article.

A few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me. I made up all kinds of excuses but when I saw my 8 year old daughter pop up like it was nothing, I had to try.

Many Google users are seeing a new variety of search results. The redesign increases the font size for titles, removes underlines from links, uses a hard to read gray text, and also features a yellow ads label that has been spotted for months.

Google quietly announced in the Google AdSense Help forums that they are now extending their beta program for publishers in India to get paid via wire transfer over check. In fact..

As part of our SEJ interview series, Syed Balkhi of OptinMonster joins us to discuss the basics of writing great headlines that get shared on social media.