Focus less on manual link building and more on delivering awesome content and community help. You’ll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to.

About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph. Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface. Pete Meyers posted on the Moz Google+ page an image of him seeing…

In a recent video from Google Head of Search Spam Matt Cutts, Matt talks about the biggest SEO myths he sees today. By far, the biggest myth, according to Cutts, is how people think Google makes changes to their search results with the only intent of making more money.

Google’s Matt Cutts released a video on the topic of some of the largest SEO myths out today. He broke it down into two categories: (1) Ads and their influence on organic results.

When it comes to choosing the perfect brand name, certain factors are often used to evaluate potential options.

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.

In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” ( Forrester ) and “72% of B2B buyers use social media to research solutions to purchase.” ( DGR 2014 B2B Buyer Behavior Survey ) have a lot of B2B marketers focusing on content and social media programs that require far more resources and time to deliver leads than most business managers have patience for.

I wish I had a nickel for every person who has come to me and said, “I paid […] The post The New Definition of Search Engine Optimization appeared first on Search Engine Journal .

The Google videos Matt Cutts and friends produce are awesome and we analyze every bit of them. But do the shirts, color, type…