Archive for April, 2014

Google +Post Ads Now Available To All Advertisers

2014/04/16

Google+ introduced +Post ads to a limited number of advertisers last December as a way to turn Google+ […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

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Daily Search Forum Recap: April 16, 2014

2014/04/16

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: 70% Said Google’s Penguin 2…

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SearchCap: States Threaten Action If Google Doesn’t Delist “Illegal Sites”

2014/04/16

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Hiring A Black Hat SEO? How Much Do They Cost?

2014/04/16

A Black Hat World thread has one newish Black Hat SEO asking others what to charge for his services. How much do SEOs in the darker spaces charge for their time and services…

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States Threaten Action If Google Doesn’t Delist “Illegal Sites”

2014/04/16

According to the Washington Post, 24 state attorneys general are trying to pressure Google to discontinue ads and the indexing of sites they argue teach or enable criminal activity. In particular they continue to pressure Google to eliminate advertising connected to sale of illegal or fake… Please visit Search Engine Land for the full article.

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Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”

2014/04/16

It’s been more than a year since Facebook introduced Graph Search to the world — its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail’s pace, you’re probably not alone

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Matt Cutts Stars In Parody “Spam Around The World” Video

2014/04/16

Matt Cutts has been the subject of a number of parody/comedy videos during his tenure as the chief of Google’s webspam team, and the latest has him starring in a rap-style clip called “Spam Around The World.” It’s a collage of clips from past webmaster videos edited together… Please visit Search Engine Land for the full article.

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Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social

2014/04/16

According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many conversions, and doubled their revenue per click rates. Using data from its Global Online Advertising Index, Marin evaluated the performance of paid search…

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SEO & PPC Q1 2014 Trends: ‘(not provided)’, Mobile & Bing Ads All Grow [Reports]

2014/04/16

It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today.

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Amazon’s 4 Pillars of Success: A Preview of Jeffrey Eisenberg’s Pubcon SFIMA Keynote

2014/04/16

By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed like Amazon.

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