Archive for April, 2014

65% Prefer Google Manual Actions Over Algorithmic Demotions

2014/04/16

A while back, we polled our audience asking if they prefer manual or algorithmic penalties by Google – that is, if you had to pick one or the other. Imagine Matt Cutts coming over to you and saying, you’re a bad boy..

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Will Google Reward Secure Websites With Better Search Rankings?

2014/04/16

Is Google considering giving websites that use strong encryption preferential placement in its search results? Google’s Distinguished Engineer Matt Cutts has hinted at this, having recently spoken about about such a move.

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Google: 410s Are Immediate & 404s Are Delayed For 24 Hours

2014/04/16

We always knew 410s were more immediate and I thought they were also more permanent but I didn’t know 410s worked immediately. In a video released by Google’s Matt Cutts yesterday…

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Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

2014/04/16

Posted by RonGarrett In the last three years at Distilled, I have sold approximately $5 million in marketing services to over 100 businesses.

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Daily Search Forum Recap: April 15, 2014

2014/04/15

Here is a recap of what happened in the search forums today…

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Search Market Share: Yahoo Hits New Low About To Slip Into Single-Digits

2014/04/15

On the heels of Yahoo’s Q1 2014 earnings in which its search business showed signs of life comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market — a new low for the company

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SearchCap: Q1 US Paid Search Up 17 Percent, Fueled By PLAs

2014/04/15

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend RKG is out with its first quarter Digital Marketing Report today,…

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Google Testing In-Store Conversions Tied to AdWords Ads

2014/04/15

Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed “In-Store Attribution Transaction Reporting in AdWords.”

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RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

2014/04/15

RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent)

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Matt Cutts Explains How Google Treats 404 and 410 Status Codes

2014/04/15

Matt Cutts, Google’s head of search spam, answers a question about website status codes in his latest Webmaster […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada.

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