Too many SEO and digital marketing consultants significantly undervalue both themselves and their services, often because they’re simply […] Author information James Brockbank Digital Marketing Consultant at James Brockbank James Brockbank is an experienced UK based digital marketing consultant who specialises in creating sustainable campaigns which are bespoke to an individuals needs and requirements and create value for clients Twitter Google+ LinkedIn The post The Art Of Never Undervaluing Your Services As An SEO Consultant appeared first on Search Engine Journal .

A few years ago, while others were investing in their mapping platforms, AOL was coasting with MapQuest. AOL’s sustained neglect of the online mapping pioneer cost the site its leadership in digital maps.

Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation.

As you may have heard already via AJ Ghergich or my post referencing his on Search Engine Land – it seems incredibly likely that the changes coming to not provided via Google is that they will apply the same rule they have for organic referrer data to AdWords referrer data…

Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set — made up of enterprise technology, consumer electronics, and retail advertisers –increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over… Please visit Search Engine Land for the full article

Links are still at the core of Google’s search algorithm, which means they are still a top SEO priority.

A.J. Ghergich recently broke the news on his site that keyword data from paid search is soon to […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional

Most people assume that the larger the brand, the better the rankings. However, that is not always the […] Author information Brandon Seymour SEO Manager at BodyLogicMD I work in-house as an SEO Manager at BodyLogicMD, a national network of physicians specializing in bioidentical hormone replacement therapy (BHRT). I also own an online marketing consulting company called Beymour Consulting

There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward.

In SEO, where you’re moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, you will discover that, despite big challenges, what you always thought might be possible, actual could be