The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both ends of the guest blog spectrum. Here are a few things that should help keep you safe from a guest blogging-related penalty.

It may be the case that some sites impacted by Google’s Penguin update may not be as impacted as the next. Meaning, Google’s algorithms may apply a different degree of the Penguin update (which may feel like a penalty) to one site over an other. Matt Cutts, Google’s head of search..

It’s no secret: SEO is not a flavor of the month. Some people, however, still doubt its effectiveness. […] Author information Pawel Grabowski Pawel Grabowski is a freelance copywriter, specializing in business & marketing

Sometimes free tools aren’t enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results.

Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor

When you have a goal — whether it’s starting a business or eating healthier or traveling the world […] Author information James Clear James Clear writes at JamesClear.com, where he uses behavior science to help you master your habits and improve your health. Twitter The post The Power of Imperfect Starts: How Good Do You Really Need to Be to Get Started?

Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. The allure of the hashtag is strong, especially for brands that desire a customized platform for their content.