This week in search, Google released their Panda 4.0 algorithm and it was big.

There seems to be a fresh interest in link building.

Landing page testing should be near the top of your list of optimization techniques. Here’s how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Red Bing Street View Car: Source: Google+ Google Dublin’s New…

Mobile devices – and the apps contained within them – are increasingly “always on.” This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience.

As the managing editor of SEJ, which gets almost one million pageviews monthly, I find myself receiving up to ten press releases and “embargoed announcements” from all kinds of companies everyday. And almost every time, I find myself shaking my head and simply deleting the email. While the reasons for my heavy use of the trash icon in Gmail can vary, it is most often for the common sense stuff: they addressed the email to an editor from years ago; or there is no name at all.

After what we think was about a week of being de-indexed, the controversial Ripoff Report website is showing up again in search results on Yahoo’s Australian website. But a company spokesperson tells us that some URLs are still blocked.

Google Panda 4.0 Now Rolling Out; A New Panda Algorithm – Last night was pretty wild, with Google confirming an update over the weekend targeting spammy queries and also Google’s Matt Cutts posting on Twitter that Panda 4.0 was released.  Search Engine Roundtable 2014 Social Media Marketing Industry Report – In the sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing.  Social Media Examiner Mobile Devices Drive 66 Percent Of Email Opens — Report –  According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Marketing Land Google Spam Algorithm Version 2.0 Released Over Weekend – As I broke last night, Google has released an update to the Payday Loan Algorithm also known as the Google Spam Algorithm over the weekend.  Search Engine Roundtable Nearly 75 Percent Of Female Millennials Enrolled In Retail Loyalty Programs –  Among top US retailers, Kohl’s enjoys the highest percentage enrollment of Millennials (18 – 33 years old)

How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions

It’s clear that Google and YouTube rankings are some of the most sought after rankings, but if you’re an e-commerce site or looking to sell a product another search engine comes to mind—Amazon. Amazon is the world’s largest online retailer, so it’s incredibly beneficial for your product to show up first on this website’s result pages.