In this post, we cover the basics of negative search engine optimization (SEO) and look at what you can do to fight negative SEO link spam. This being a hot topic in the industry, I encourage readers to comment at the end of the article. What Is Negative SEO

These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway

I recently caught up with Marcus Tober, CTO of Searchmetrics, to discuss ranking factors for mobile SEO. There’s a lot of confusion in the SEO market around this topic, so I used this time with Marcus to get some answers to a few pressing questions. In my interview with Marcus I asked him how mobile and desktop SEO work together, and what specific factors people should be looking at when optimizing for mobile SEO

Content isn’t always practical or cost effective to produce on a regular basis. That’s where curating content can come in handy

What is the “right” position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out what the click-through rate (CTR) would be at various average positions. Here are three insights from the data.

This post is aimed squarely at people who are not SEO practitioners yet but want to learn a little about Search Engine Optimization, as well as to those who feel a bit mystified over how to “do” link building and, (more to the point) what you are and aren’t “allowed” to do. Lately, link building has become an increasingly volatile mine field, so the first step is to make sure you are know what constitutes “bad” when it comes to link building

The other day, Google Maps added quick facts to maps in the Google Maps search results box, and I assume, as part of that, came these new biking directions elevation profiles. Now if you do a bike route in Google Maps..

Google has added an additional Maps feature called Quick Facts for desktop users looking for some extra factoids in their search. Google is pulling the information from Wikipedia and other data sources used to power Google’s Knowledge Graph.

Google quietly announced on Google+ that the bid simulator tool now supports Google’s dynamic search ads. Dynamic Search Ads automatically show your ad based on the content of your website…