Archive for May, 2014

Bing Adds Food & Drug Information to Snapshot Results

2014/05/19

Fresh off of adding 150 million doctors, lawyers, and professionals, Bing has expanded its Snapshot feature again. Now Bing searchers get quick access to information about medications and certain foods, Bing announced on its Search Blog.

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SEO 101: Is a Fast Google Penalty Recovery Possible Using the Google Disavow Tool? by @cognitiveSEO

2014/05/19

If your website falls prey to a Google Penalty, could you “resurrect” your website in search engine rankings within a very short period of time (such as 3 to 5 days) as some companies claim? Google penalties and link disavowing have probably generated more buzz and notoriety in the SEO world than any other subject. Throughout this article we will outline the main steps of the whole disavow process and figure out whether a small number of days toward recovery is possible by analyzing Google’s position and listing all the necessary steps and timings in a disavow process

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2014 Social Media Marketing Industry Report

2014/05/19

Mike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report based on a survey of over 2,800 marketers. It’s a pretty robust report at 50 pages and covers the gamut of social media marketing topics from the most important social platforms for marketing to the most important social content types to the ways marketers will be changing their approach to social media in the future. Some of the highlights include: 92% of marketers say social media is important for their business (up from 86%) 58% of marketers say original written content is the most important form of content 68% of marketers plan on increasing their use of blogging 61% of marketers plan to increase Google+ activities in 2014 6% of marketers are podcasting and 21% plan to increase podcasting activity Facebook and LinkedIn are the two most important social networks for marketers 64% of marketers plan on increasing their use of LinkedIn You really get a lot of details in this report on all major social networks and activities including Blogging, Twitter, Facebook, LinkedIn, YouTube, Google+, Pinterest, Instagram, Vine, Forums, Podcasting, Snapchat and categories like mobile, social review sites and social bookmarking

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Google Algorithm & Ranking Shifts On Fire This Month

2014/05/19

Despite Google saying nothing is going on, we’ve been seeing signs of major changes and reports of major changes in the Google search results and rankings. Again, over the weekend, I’ve been getting private emails with tons of public chatter in the WebmasterWorld and even BlackHatWorld forums about Google making a lot of changes over the weekend…

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Search Engine Indexation Analysis: A Simple Guide

2014/05/19

A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here’s how you can truly understand what is being indexed and showing in the search results of Google and Bing.

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Google Search Results Snippet Overlay Descriptions May Use DMOZ Description

2014/05/19

About a year ago, Google introduced a new feature in the search results that give you quick overlays on the search result so that you can learn more about the site you are about to click on before you click on it. Early on, the results of the data in the snippet came from Wikipedia […] Please visit Search Engine Land for the full article.

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Bid Simulator Now Available For Google Dynamic Search Ads

2014/05/19

If you’re running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool.  Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more.

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Advancements And Challenges In The Marketing Software Space: Interview With Chris Golec by @murraynewlands

2014/05/19

As part of our SEJ interview series, I recently caught up with Chris Golec of Demandbase to discuss what’s going on in the marketing software space. Chris shares what he believes are some of the key advancements in the marketing software space, as well as how to overcome some of the greatest challenges.

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Why Link Building Will Not Die, Just Evolve by @barriesmithii

2014/05/19

“Link building is dead” is a phrase I’ve heard from a number of marketing consultants over the past few years. It wasn’t too long ago, following the emergence of social media, and then Google+, that I heard many social media experts predicting that the importance of links would die off eminently.

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