According to the Convention Industry Council ( pdf ), in 2012 there were over 1.8 million business meetings, events and conferences held in the US attended by 225 million participants generating over $280 billion in spending. The volume of participants has grown 10% since 2009. Clearly, the business conference industry is booming. The number of marketing and communications conferences alone is overwhelming compared to when I started attending and speaking at conferences in 2005. Attending and speaking at business, marketing and client user conferences is a big part of our marketing and while there are changes with so many new, niche events popping up, I don’t think our conference participation will change

Sometimes I see these unique questions in the SEO forums and I just have to share them. This one comes from High Rankings Forums where a webmaster asks if he can use a singular and plural version of the same word, to be his brand name and domain name. For example…

YouTube is a video sharing platform which allows users to find, share, and watch a wide variety of videos. These factors make it a unique sharing forum for video creators and marketers to advertise their products or services and reach out to a large audience. Users enjoy watching well made videos more reading text because videos are visually appealing and present information in an interesting format. A survey revealed nearly 60% of US Internet users visit YouTube at least once a week

Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust..

When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in what should be a site-wide strategy. B2C and e-commerce sites are largely focus on improving their product pages to boost transactions.

As part of our SEJ interview series, I recently caught up with Jonathan Kressaty from Levers to discuss analytics.

Don’t rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with

On Monday, we shared a bold example from Bing’s Duane Forrester about what good links are versus bad links. It was bold because Duane from Bing basically said the only real valuable links are the ones you don’t know you are getting in advance…

Google announced they have expanded their transit directions to include coverage throughout Great Britain and also add bus lines to the Google Maps transit coverage in Vancouver and Chicago. Google Maps in the UK now supports over 17,000 routes with 2 million departure locations. This is also…

Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold.