Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches

Rather than worry about losing or never having Google organic search traffic, plan for it. You can’t rely on a single traffic source for business

Today is the 20th anniversary of the robots.txt directive being available for webmasters to block search engines from crawling their pages. The robots.txt was created by Martijn Koster in 1994 while he was working at Nexor after having issues with crawlers hitting his sites too hard.

If you run a small business, then you understand how important it is to get paid on time. In fact, it’s one of the most important aspects of running a business

Some “boring” companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take full advantage of social media with great social strategy

I am one of the last generations that will be able to remember what it’s like to not have technology in school.

The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn’t create content based on vanity metrics. The best content balances firm audience, personal, and business objectives.

A reconsideration request is the final step in the removal of a manual search penalty on your site. If you have received such a penalty, your life will be consumed by trying to remove that penalty until you are successful. Few things matter more to your online business

Posted by Tom.Capper Customer loyalty is one of the strongest assets a business can have, and one that any can aim to improve. However, improvement requires iteration and testing, and iteration and testing require measurement