Archive for June, 2014

Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

2014/06/09

Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition

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How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

2014/06/09

Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here.  The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard..

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Creating Supplemental Content to Support the Main Course: The Talking Dead

2014/06/09

Much to the dismay of fans, another season of AMC hit The Walking Dead has recently concluded.

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A Marketer’s Guide To Using Regular Expressions In SEO

2014/06/09

Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal,  but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer:… Please visit Search Engine Land for the full article.

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Financial Services PPC Ads: Words That Work [Study]

2014/06/09

Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings.

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Yes, Google Will Disclose “Right To Be Forgotten” Removals

2014/06/09

The Guardian reports that Google may add a indication in the search results that content has been removed due to the Right To Be Forgotten European Union requirements issued last month.

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Doodle 4 Google Winner Awarded $30,000 Scholarship & Spot On Google’s Homepage

2014/06/09

Today’s Google logo is an illustration by eleven-year old Audrey Azhang, this year’s Doodle 4 Google winner.

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Do-It-Yourself Promoted Pins Premiere on Pinterest

2014/06/09

Pinterest announced that it was testing do-it-yourself promoted pins on a small group of businesses, and looking to collect feedback from many U.S.-based businesses in that test.

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6 Must-Have Technical SEO Skills an SEO Professional Should Have by @cognitiveSEO

2014/06/09

Ask any number of kids what they want to be when they grow up, and at least one will point out an obvious answer: astronaut. Actually, it’s pretty likely at some point most kids wanted to be astronauts. And yet we don’t see many roaming around

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Search Apps Stealing Mobile Search Ad Revenues from Google [Report]

2014/06/09

Google’s dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report.

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