This post is Sponsored by Search Marketing Expo – SMX East, September 30 – October 2 in New York City. Leading search marketing conference, SMX East, is returning to New York City on September 30 through October 2 at the Jacob K Javits Center. Last month we did a general preview about what to expect at SMX East, this month we’re going to focus solely on the world-class speakers in attendance

Yesterday, Google announced a new feature to allow advertisers to track conversions via phone directly with call in phone numbers that forward to your main office or business.

AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword.

When you’re taking on an existing account, perform these important checks to ensure you start off on the right track. The post Tips For A Successful PPC Account Takeover appeared first on Search Engine Land.

Matt Cutts has a boss, it is Amit Singhal – he is in charge of all of search and he posted on Google+ looking back at the past 14 years of him working there, including the IPO which was 10 years ago today…

In a Google+ post from Google’s head of search, Amit Singhal, Google shares they have made “more than 890 improvements to Google Search last year alone.” In 2009, Google told us they made between 350 to 400 changes to search and in 2010, they said they made 550 improvements to… Please visit Search Engine Land for the full article.

If links are good, does that mean more links are better? Not always. Sometimes you need to push back

Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus on personas and “editorial pillars.”

Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is testing more of a ‘card’-like approach that is vertical as opposed to horizontal scroll. The folks at Moz captured this in their…

Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world.