Archive for August, 2014

Google Penalizes Link Networks In Europe & Germany Over Weekend

2014/08/18

Yesterday morning, @gfiorelli1 notified me of that Google has “launched a massive amount of links manual penalization emails” specifically in Spain…

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3 Super-Actionable Keyword Research Tips to Try Right Now by @egabbert

2014/08/18

Larry Kim and Will Critchlow from Distilled recently did a great webinar revealing all their personal keyword research strategies. It went pretty in-depth, so if you’re in the mood for digging in, scroll to the bottom to see the slides and video

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Goodbye, Exact and Phrase Match Keywords. Now What?

2014/08/18

While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns.

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Google Targets Two European Link Networks Yesterday Morning

2014/08/18

Over the weekend, Google has sent out mass link penalty notifications throughout Europe for those sites partaking in specific link networks with the goal of manipulating their rankings in Google.

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HubPages Acquires Squidoo: Content Migration To Begin Within A Few Weeks

2014/08/18

Seth Godin, the founder and owner of Squidoo, announced the social content platform, has been acquired by HubPages.

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Survey Says: Stop Making Assumptions About Your Content

2014/08/18

Don’t just assume why your content is or isn’t working – to really understand what’s working and what’s not, marketers need to dig in, get their hands dirty, and ask the right questions.

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Google AdWords Paintball & Other Dangerous Weapons Ban

2014/08/18

In less than a month, Google will be banning the advertisement of airsoft guns, paintball guns, bb guns and gun scopes, ammunition, ammunition clips or belts in September. Google posted a preview of the change to their policy…

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The Ultimate “Back to School” Sale – Save with SMX East Early Bird Rates

2014/08/18

Enroll in SMX East and your search marketing campaigns are certain to make the grade. The SMX East program covers the 3 “S”s – SEO, SEM, social media marketing – ensuring you drive more traffic, conversions and sales from your internet marketing efforts

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Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile

2014/08/18

If you thought people started their shopping on mobile then turned to their laptop or desktop to close the sale, you’re mistaken. How consumers are negotiating the last mile of the purchase process

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Rule The Local Results: An #Infographic by @wonderwall7

2014/08/18

With mobile search continuing to grow, business owners are finding it more important than ever to have a strong local search presence. Because more and more users’ results are powered by their GPS location due to mobile use, prominence in the local results can make or break a business, especially if the information listed is incorrect, like hours, menu, or their prices and website. The infographic below lists some ways to improve local SEO

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