As part of our SEJ interview series, I recently caught up with Oli Gardner from Unbounce to discuss landing page design and optimization.

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are

I look at quite a few websites.

Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in creating more content if the purpose (or porpoise) is not clear. This is why “the why” of content marketing is so important.

The other day, we reported on how Google handles the server 418 status code, which stands for I’m a teapot. Well, Google has their own page for it at google.com/teapot and it not only returns a proper 418 status code but if you: (1) Click on the teapot…

Google announced on Google+ that now you get all four transportation modes (car, transit…

Instragram stated in an announcement today that one of their priorities has always been to provide users with “simple yet powerful tools that let people capture moments and express their creativity.” Staying true to their mission statement, Instagram has introduced a new app called Hyperlapse. Hyperlapse lets users capture high-quality time lapse videos even while in motion

Facebook recently announced some some improvements to its News that promise weed out posts that users don’t want to see anymore because they’re too “spammy”. Facebook will be updating its News Feed algorithm to reduce click-baiting headlines, and to help people see links that Facebook says are in the “best format”.

Google shared on Google+ that they have updated the design for the AdWords reporting interface ever so slightly. I believe Google internally called this update…