Archive for September, 2014

Voice is Changing Online Search by @albertcostill

2014/09/05

When the first version of Siri appeared on iPhones back in 2011, it was met with mostly critical acclaim. Google’s Eric Schmidt even considered Siri to pose a “competitive threat” to the Big G.

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What’s A Good PPC Account Structure, Anyway?

2014/09/05

Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue. The post What’s A Good PPC Account Structure, Anyway?

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Search In Pics: Google Gumball Machine, Google Bike & Server Rack 1,000

2014/09/05

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ Sponsors Maraton CDMX 2015: Source: Google+ Google Server Rack..

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4 Things Your Competitors Are Doing This Q4 to Crush You on Google

2014/09/05

Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to the game

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Bing’s Fun Image Widget Tool Leads To Getty Images Copyright Lawsuit

2014/09/05

Remember the Bing Image Widget Tool where you can take a query and embed it on your site, and Bing will display images matches the query?

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Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season

2014/09/05

When are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday? The post Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Latest Google AdWords PLA Test: Segmenting Products By Brand

2014/09/05

Google has been running several experiments on the way it displays product listing ads (PLAs) in the search results. We’ve seen ads grouped in pricing buckets, PLAs showing in knowledge panels, and now, PLAs segmented by brand.

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Google Allows Developers Integrate With Search Within Site Feature

2014/09/05

Google announced a few changes to the search box you find within the Google search results. Often, when you search for a brand name, Google will add a search box within the search snippet result for that site. That box allows you to search within that specific site only.

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6 Reasons Why Outsourcing Content Creation Isn’t a Bad Idea by @krystianwlr

2014/09/05

More and more companies include content creation as part of their marketing strategies. They do it for SEO purposes, or because they have read 2014 is the year of content marketing, or simply because they truly believe that “content is the king”. Your competition is probably running their own blog or/and is doing some other kind of content marketing already

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Block Determination and Link Distribution

2014/09/05

As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much more important.

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