A report released today by Global Web Index (GWI) reveals that Tumblr is now the fastest growing social network, with its active user base having grown 120% in the past six months. At the bottom of the list

Here is a recap of what happened in the search forums today…

The company will give Firefox users the flexibility to choose their own search engines and sites.

With Black Friday being just days away, Google has released a new set of mobile features to its Google Shopping platform, as well as some insights that will help those who run an ecommerce store research the hottest products this holiday weekend. According to Google, nearly 50% of people aged 25-34 use their phone to shop online while they’re actually standing in line waiting to pay for something at a brick and mortar store

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’’s ahead in 2015? Join us for this December 9th Digital Marketing Depot webcast to learn what the growth of mobile search will mean for your business in 2015.

According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices

The other day, I covered a thread around click to expand content not being indexed or ranked by Google. So I decided to ask John Mueller of Google that question in a live hangout on Google+ about a week ago and I was a bit surprised by his response…

Google has updated the “accuracy” of the reporting within the Google Webmaster Tools International Targeting section. On November 18th, Google said: Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report graph.

A small business technology company was focusing their online marketing efforts to SEO and this approach proved to be effective for several years. Keyword research revealed relevant keywords in demand from searchers actively looking for solutions in this software category. Existing content was optimized, cross linked and new content was created where needed.