Archive for January, 2015

Googler Says He Does 20% Time, Not 120% Time As Former Google Executive Claimed

2015/01/15

Business Insider reports that former Google executive, and now CEO of Yahoo, Marissa Mayer claimed 20% time really didn’t exist…

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Google Wants Webmaster Feedback On Web Search & Webmaster Tools

2015/01/15

Here is your chance to give feedback to Google in order to improve both Google Web Search and their Google Webmaster Tools product.

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"Store Visits" Metric in Google AdWords Measures Offline Conversions

2015/01/15

The new metrics allow you to see the impact of your search ads on in-store traffic.

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Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms by @bethany_bey

2015/01/15

More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates.

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How to Be Creative AND Brand Compliant in Social Marketing

2015/01/15

Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes feel like restrictions for creative social development.

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The New Normal in 2015: ASO Strategies, RTB, & Programmatic Marketing

2015/01/15

Most industry professionals probably already know how app store optimization (ASO), real-time bidding (RTB), and programmatic marketing can impact their business.

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5 Ways to Prepare Your Web Content to Succeed in 2015 by @JuliaEMcCoy

2015/01/15

The holiday season has ended and, it’s time to think about your web content and gear up for the new year. The first step is to reassess and address the changing needs of your audience. As time goes on people’s needs change, and in order to remain relevant, your content must also change to keep up with the times

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Google PageSpeed Insights API Gets Upgraded

2015/01/15

Google’s John Mueller announced on Google+ that the Google PageSpeed Insights API, which has been around since October 2013, has received a bit of an update yesterday…

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Google Translate App For Android & iOS Get Serious On Real-World Translation

2015/01/15

Google announced a serious update to their Google Translate app for both iOS and Android. The iOS app adds a lot more functionality…

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