Archive for January, 2015

8 Big Brand Blunders of 2014 (and What You Can Learn From Them)

2015/01/05

Every brand has its slip-ups, but some — like the ones listed below — are more damaging than others. The post 8 Big Brand Blunders of 2014 (and What You Can Learn From Them) appeared first on Search Engine Journal .

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Falling Behind on Content? Catch Up With These Content Repurposing Tips

2015/01/05

Remember all that content you were going to have completed before you left for holiday break? Remember the editorial calendar that was going to include all of Q1 2015 that you scaled back to be only January, 2015, that you scaled back to be … well … nothing? The holidays were great, and you were able to only half occupy your mind with pending work deliverables scheduled for early January

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Move Over Mobile, 2015 Is the Year of the Consumer

2015/01/05

Spend your time going back to the roots of the consumer you’re targeting and let’s make 2015 the year we put people first.

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Five Times When You Absolutely MUST Hire an SEO by @neilpatel

2015/01/05

We’ve finally reached a point in business where SEOs are viewed as unnecessary. Business owners either think “SEO is dead” or “SEO is common knowledge,” so they don’t go through the effort of sourcing and hiring quality SEO consultants or agencies. There are times, however, when you absolutely must hire an SEO

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Try Your Hand at A/B Testing for a Chance to Win the Email Subject Line Contest

2015/01/05

Posted by danielburstein This blog post ends with an opportunity for you to win a stay at the ARIA in Vegas and a ticket to Email Summit , but it begins with an essential question for marketers… How can you improve already successful marketing, advertising, websites and copywriting? Today’s Moz blog post is unique. Not only are we going to teach you how to address this challenge, we’re going to offer an example that you can dig into to help drive home the lesson.

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SEO 101: 6 Strategies For Building Private Blog Networks That Work

2015/01/04

There is a lot of talk about private blog networks and whether they are an SEO goldmine or a high risk that should be avoided. After all, SEO is all about “quality content” these days right? Wrong.

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How Google’s Frequent Algorithm Updates Affect Paid Search by @alexanderkesler

2015/01/03

Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500 minor changes surface each year, along with a dozen or so major updates to thwart spammers and anticipate the information users really want to find

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Google’s Sorry Captcha Lives At sorry.google.com

2015/01/03

We know sometimes, when you do something on Google, Google wants to verify you are a human and not a robot. So they serve up a captcha for you to prove you are someone typing with real fingers..

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Bing Search Algorithm Update On New Years Day?

2015/01/03

A Black Hat World thread has one webmaster noticing his rankings significantly shifted within the Bing search results over New Years. Truth is, very few people would take notice of this being it is (a) Bing and (b) New Years day…

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