Archive for January, 2015

Super Bowl Teasers, an NFL YouTube Channel, & Google Search Updates

2015/01/28

The Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year.

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Google: Penguin Update Should Be Faster & We May Not Announce It

2015/01/28

Folks are still wondering about the status of the Google Penguin updates. As you may remember, there has not been much activity around it since early December after they put it on a holiday break..

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Quality Content Factors: A List That’s Actually Helpful

2015/01/28

We’re all chasing “quality content” – but what does that actually look like? In an apparent effort to help publishers rank better, Google released a notoriously unhelpful list of questions. Bing was a little more resourceful with their more recent guidelines for quality content, but there are..

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8 Mobile Landing Pages Get Spanked for Conversion’s Sake

2015/01/28

Do your landing pages provide delightful experiences for your users regardless of which device they’re using?

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3 Steps To Optimizing Local Paid Search

2015/01/28

Columnist Benjamin Vigneron explains how to localize your messaging and optimize your budget across your best performing locations in Google Enhanced Campaigns.

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Can You Escape Penguin Simply by Getting Good Links?

2015/01/28

A in-depth look at whether a site can recover from Penguin just by earning good enough links.

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7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging

2015/01/28

Guest blogging may not be a great link building strategy anymore, but columnist Jayson DeMers reminds us that it’s still a valuable tactic.

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Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages

2015/01/28

Google adds support for web pages that dynamically change their content based on IP origin or language settings. The post Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages appeared first on Search Engine Land.

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Negative Keywords Geek Out: Proactive and Reactive Approach

2015/01/28

Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.

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Screen Shot: Google Chrome Canary Displays HTTP As Non Secure

2015/01/28

The picture above is from Google’s Ilya Grigorik who posted this on Google+…

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