From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend  Social Media Marketing World . Watch for live posts from the winner of the contest March 25 -28. Boom! Making an impact and making it quickly is a primary goal of social media.

Several mobile users are reporting seeing a pretty colorful experience in the mobile Google search results. Google is showing line breaks and shading for each snippet in the mobile results, but instead of it being gray or black…

On Friday, Google AdWords announced a new method of targeting click-to-call campaigns named “call-only campaign.” The first to spot this, well before the announcement, as far as I know, was Kim Clinkunbroomer. She posted about it on her blog and on Google+…

A fairly common question I see in the support forums is why is Google crawling my robots.txt file. Today I spotted a thread from a webmaster in the Google Webmaster Help forums where Google was crawling the mobile version of the robots.txt file, which does not exist…

When it comes to search marketing, some businesses want to drive sign ups, others want to drive purchases, and for others, driving phone calls is the most crucial to success If your business is focused on the latter, there is now an AdWords campaign type just for you. Google has introduced call-only campaigns, a way for businesses to prominently display their phone number, business description and call button right when people are searching

Posted by randfish It’s been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it’s high time to revisit. But, an important caveat before we begin: the optimal structures and practices I’ll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an “it would be great if we could,” not an “if we don’t do things this way, the search engines will never rank us well.” Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be.

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Judge Tosses Android “Default Search” Class Action Against Google, Hiring A Paid Search Agency & More appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Judge Tosses Android “Default Search” Class Action Against Google, Hiring A Paid Search Agency & More appeared first on Search Engine Land