Many small businesses think that apps are best left to big brands and games, but app search is on the rise, and could bring big business by way of local search.

You think you’re an AdWords expert, but we’re betting you can’t score 100% on columnist Larry Kim’s quiz! The post The Hardest AdWords Quiz You’ll Ever Take appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.

Search Engine Land’s SMX West conference begins next Tuesday in San Jose.

Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising.

When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks.

A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a finger. This new technology could mean better solutions for search offerings.

The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem. That along with presentation in a way that’s out of context and unoptimized for customer experience results in very poor performance.

While there is a lot of content out there, there is still plenty of room to add your own voice and create a wave in the noise. The post 6 Ways To Keep Your Readers Coming Back For More Content by @JuliaEMcCoy appeared first on Search Engine Journal .

Here are three questions marketers must ask before launching a mobile PPC campaign.