Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content. The post The Importance Of XML Sitemaps In The Age Of Panda appeared first on Search Engine Land. Please visit Search Engine Land for the full article

There’s a simple solution to both optimizing ROI on your campaigns and saving time on marketing strategy and less on ad copy — and that’s Boost Media.

Announcing the speakers for 2015’s third SEJ Summit, hosted by Searchmetrics, to be held at the Ham Yard Hotel in London, England on Tuesday, May 12, 2015. The post Here Are The Speakers For #SEJSummit London! (Part 1) by @mattsouthern appeared first on Search Engine Journal .

Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores. The post Google Cites Local Inventory Ad Successes After Walmart Drops Out appeared first on Search Engine Land. Please visit Search Engine Land for the full article

After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research

Like I said before, everyone is getting ready for the April 21st date when Google is launching their mobile friendly algorithm but Google News publishers are asking…

What if I told you that you would get more search traffic if you wrote your blog in Mandarin and Spanish — the two most popular languages in the world? The post How I Increased My Search Traffic 47% From Translating My Blog Into 82 Languages by @neilpatel appeared first on Search Engine Journal .

If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign.

Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey. The post Local Experts Say “Relevance” Of Citations More Important Than “Authority” appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SMX Advanced keynotes deliver first-hand insights. This year is no exception