I’ve seen lots of Google tests, including Google hiding the URLs in the search results…

Now available for download in the Google Play store.

In the future, Google may value the accuracy of your content more than the quality of your backlinks, according to a paper (PDF) recently published by researchers within the company. New Scientist reports that Google is working on a system where it can determine the trustworthiness of a page not by who is linking to it, or how many incoming links it has, but by the number of facts it contains. A score, called a Knowledge-Based Trust score, would be computed for each page by cross referencing the content with facts stored in Google’s Knowledge Vault

Here is a recap of what happened in the search forums today…

Posted by Eric Enge Let’s face it. Getting slapped by a manual link penalty, or by the Penguin algorithm, really stinks.

A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP’s broad local user base.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YP Launches Local Search Marketplace, 2015 Search Predictions & Content Marketer’s SEO Guide appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

The hreflang questions are some of the most interesting ones I see in the forums because it addresses things across domains, duplication, language handling…

The localization of search engines is just a continued evolution of what Google is trying to do the most – creating the best value to it’s users.

Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these..