Archive for April, 2015

Sit at SEJ’s Table at the European Search Awards [GIVEAWAY] by @mattsouthern

2015/04/15

It’s less than a week away until I travel to Berlin to cover one of the biggest nights in search, and I want our readers to join me! The 2015 European Search Awards will take place at The Hilton Berlin on Wednesday, April 22nd. The awards feature 20 categories to reward campaigns, software and the teams and individuals driving the industry forward. SEJ is giving away 3 pairs of tickets – winner + guest – to sit with me at our table

Tags:
Posted in SEO No Comments »

European Commission Accuses Google of Abusing Search Dominance, Opens Android Probe

2015/04/15

The European Commission (EC) takes a tough line as it finally files a Statement of Objections against the search giant.

Posted in SEO No Comments »

Bing Adds Mobile-Friendly Label To Their Mobile Search Results

2015/04/15

Bing has been hush about showing a “mobile friendly” label in their mobile search results. Is more to come from Bing around mobile-friendly ranking

Tags: , , , ,
Posted in SEO No Comments »

Google Searches With ‘Near Me’ Surged 34 Times Since 2011

2015/04/15

Google search interest in “near me” has increased 34 times since 2011 and nearly doubled since last year, with the vast majority coming from mobile.

Posted in SEO No Comments »

Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

2015/04/15

Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications. Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that’s highly specialized for our audience, it’s clear that simply creating “more” content isn’t the answer. I’m not alone in that assessment after having the opportunity to discuss pressing content marketing challenges with a group of CMOs and senior marketing executives recently

Tags: , , ,
Posted in SEO No Comments »

15 Digital Marketing Podcasts That Deserve Your Undivided Attention by @albertcostill

2015/04/15

Here are fifteen informative marketing podcasts that every marketer, small business owner and entrepreneur should follow. The post 15 Digital Marketing Podcasts That Deserve Your Undivided Attention by @albertcostill appeared first on Search Engine Journal .

Tags: , , ,
Posted in SEO No Comments »

15 Digital Marketing Podcasts That Deserve Your Undivided Attention by @albertcostill

2015/04/15

Here are fifteen informative marketing podcasts that every marketer, small business owner and entrepreneur should follow. The post 15 Digital Marketing Podcasts That Deserve Your Undivided Attention by @albertcostill appeared first on Search Engine Journal .

Tags: , , ,
Posted in SEO No Comments »

5 Steps to Plan Your PPC Account Restructure

2015/04/15

Before you dig into account restructure concerns, there are a few high-level strategic actions you have to take.

Posted in SEO No Comments »

Repeat or Rewrite? How to Make the Most of a Great Blog Post by @jeanmariedion

2015/04/15

Sometimes, you have ideas that are so great and so noteworthy that they garner you a lot of attention.

Tags: ,
Posted in SEO No Comments »