Columnist Tom Demers gives specific tips on mining your personal experiences to come up with interesting, engaging online content. The post How To Generate Content Ideas That Result In Links, Leads & Shares appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Below is a recap specific to Google webmaster topics over the past month that are important to read for all SEOs and webmasters.

For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content.

Check out takeaways from PeepCon 2015, held on March 28th at The Heritage Hotel Manila! The post 5 Takeaways From #PeepCon 2015 by @AkiLiboon appeared first on Search Engine Journal .

Email is one of the most effective online marketing channels and it will continue to produce conversions for a long time to come, if done correctly. The post Send Better Emails Using These 7 Data-Backed Tips [INFOGRAPHIC] by @MDMJonathan appeared first on Search Engine Journal .

TripAdvisor and Booking.com reviews now appearing in search results. The post Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases appeared first on Search Engine Land

Columnist Aaron Friedman discusses a mobile search future based on context and the Internet of Things (IoT). The post The Future Of Search Engines Is Context appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Call it mobilepocalyse, mobilegeddon, mobocalypse or mopocalypse, Google’s big update on April 21 that will reward mobile-friendly pages is coming. If you’re not mobile-friendly, you could find some ranking drops. How to prepare?

A small business owner’s step-by-step guide to preparing for Google’s upcoming mobile-friendly algorithm update. The post The Small Business Owner’s Guide to Google’s April 21 Mobile-Friendly Algorithm Update by @tomdemers appeared first on Search Engine Journal .

On April Fools, Matt Cutts, the on leave head of Google’s search quality team, announced a new spam tool named AutoSEO. He said you can request to be part of a limited beta and provided this form to fill out…