Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

HERE mapping unit could fetch more than $4 billion in new bidding war. The post Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon?

Joe Pulizzi has been a content marketer before content marketing had a name. While working at a media company in the Custom Publishing department, he had dreams of starting a small business, which he eventually did in 2007 by starting a blog about content marketing. Fast forward 3 years later and he had built Content Marketing Institute , which is well-known today as a source of content marketing thought leadership, training, events and consulting.

The Financial Times reported last week that several European mobile operators have put in technology to block ads from Google…

Here is a recap of all the speakers on day 2 of Copyblogger’s Authority Rainmaker 2015 conference. The post Recap Day 2: Copyblogger #Authority2015 by @dantosz appeared first on Search Engine Journal .

Over the weekend, the Wall Street Journal reports that Google is to compete with Amazon and eBay by offering a new ad model to enable advertisers to let Google be their shopping site, where you click buy now and checkout directly at Google…

How might the rise of neural implant technology impact the future of search?

Apple has purchased GPS software company Coherent Navigation in an attempt to make its location search comparable to Google Maps.

Microsoft’s Project Oxford offers bundle of advanced tools and functionality to developers. The post Cortana Everywhere: Speech-Driven Digital Assistants As The New “Universal UI” appeared first on Search Engine Land.