I first met Kevin last year at our first conference with Searchmetrics, because he is a partner of Alpha Brand Media, the publisher of SEJ. Kevin is a great guy and I am really excited he will be speaking at our SEJ Summit marketing conference in Silicon Valley on July 22, 2015. Kevin’s SEJ Summit topic is Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands, in which he will discuss “examples and how-tos on startup techniques that he’s deployed successfully with enterprise level marketing teams.” If you’d like to learn from Kevin and our other great speakers, we still have some FREE tickets […] The post What Enterprise Brands Can Learn From Start-Ups With Accompli Co-Founder & #SEJSummit Speaker Kevin Henrikson by @wonderwall7 appeared first on Search Engine Journal .

Content marketing has rapidly become an essential piece of the B2B marketing puzzle. Buyers are more connected and more self-directed than ever before, and informative, engaging content is key to making sure your organization becomes part of the buyer journey. Creating a steady stream of quality content can be challenging for any marketer, but especially for those in B2B marketing, where buyers expect to be informed and entertained at the same time.

Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world – the growth of mobile and mobile wallets, in particular – are crucial to ours, as well.

Google announced a new ad unit for Google Play Music.

Facebook took the last remaining step toward truly making Messenger its own platform, announcing today that people will be able to use the service without a Facebook account. The post A Facebook Account is No Longer Required to Use Messenger by @mattsouthern appeared first on Search Engine Journal

Posted by RuthBurrReedy The important thing to remember when you’re trying to attract links—real, powerful, high-quality, authoritative links—is that behind each of those links is a person . The kinds of links that Google wants you to build are the kinds of links that you get when a real live person decides to share or link to your content

Yahoo has struck a deal with software company Oracle that has the potential to attract millions of new users to Yahoo’s search engine.

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.