Bing has announced that, starting this summer, search traffic will be encrypted by default and referrer data will appear as ‘not provided’.

Back in April, Google introduced breadcrumb URL markup for the search results. It would show a breadcrumb trail in the mobile and maybe desktop Google snippet instead of just your URL. This also was introduced with the Site Name markup.

Last week, we reported how Google Capital backed Thumbtack received a Google penalty for unnatural links. In short, they told their businesses to link to them with keyword rich anchor text in exchange for progress points to a completed profile. The penalty was reversed less than a week later

Posted by Cyrus-Shepard For years now, we’ve heard the drumbeat from Google that marketers should stop focusing on building links . While it’s accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe that external links aren’t important in Google’s ranking algorithms at all, and that link building can be safely ignored. Is there any truth to this?

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Thumbtack Google Penalty Reversed. Bing To Go Not Provided & Google Slow Label Returns appeared first on Search Engine Land.

With users’ privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query term data.

Want scores in the FIFA Women’s World Cup? On Android, Google makes it easy.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google AdWords Editor v10…

In May, Google told us finally that there are more mobile vs desktop searches in the US and Japan, plus 8 other countries. But Google didn’t say more.

Not Provided is about to expand when Bing goes HTTPS over the summer, ultimately blocking query data in the referrer path. The post Bing To Encrypt Searches By Default & Referrer Data To Go Not Provided This Summer appeared first on Search Engine Land