If you’re a marketer, you should seriously consider implementing a retargeting campaign. The post 5 Retargeting Ad Platforms You Need To Explore Today by @lorenbaker appeared first on Search Engine Journal

Picking up where last month’s column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking.

“Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.” – Mae West We may not know the names of actors like Sylvester Stallone, Mel Gibson and Jon Heder if it were not for their breakout roles in movies like Rocky, Mad Max and Napoleon Dynamite. Not only did these movies serve as a launching pad for major acting careers, but they also have something else in common

Posted by anthonycoraggio Paid search management is a great component of your marketing to outsource or delegate to a specialist. The field moves fast, so even without other responsibilities, keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. When your time is already at a premium, finding a qualified agency can make a world of difference.

Making sure that you effectively and frequently communicate with your clients is crucial in keeping that relationship a solid and strong one. The post How Often Should I Report to My #Marketing Clients? by @albertcostill appeared first on Search Engine Journal .

When it comes to SEO, a few important basics can get you far. Here are some basics that you ought to know. The post The Basics of #SEO Every Entrepreneur Should Know by @texasgirlerin appeared first on Search Engine Journal

Google said on Google+ that they are now randomly polling Google Maps app users when they are viewing a place listing about that place. If you open the Google Maps app, search for a place to eat or hang out…

Google announced it will soon be releasing a new app built for gamers, called YouTube Gaming, which will put the company in direct competition with popular live streaming app Twitch. The post Google Takes on Twitch With a New YouTube App Built for Gamers by @mattsouthern appeared first on Search Engine Journal .

Facebook announced it has added a new ranking factor to its News Feed algorithm. In addition to likes, comments, and shares — Facebook will now take into account the time people spend with a piece of content.